I wrote a report on our social media analytics following an ad campaign for social media promoting an event. I then used the social media analytics to direct strategy to grow engagement.
Using writing and social media skills, I wrote a report to analyze our strategy and its effectiveness and where we could improve. I contrasted it with our previous ad campaigns to determine a strategy for our next campaign.
We used this report to reevaluate the amount of money we spend on boosting social media ads, finding Instagram to be our most effective way to reach our target audience. Our strategy then shifted, and we continued to grow our numbers for engagement on Instagram. This is an example of how I used the knowledge of audience preferences to direct strategy and increase engagement.